Frozen, but anything but standing still
Behind every good croissant or bake-off roll lies a chain of choices: packaging, pricing, positioning and distribution. In a market with high logistical demands and big players, we help you to stand out and grow. With 14 years of experience in frozen bakery, we know where the opportunities and pitfalls lie.
Industry challenges
Margin under pressure due to cold chain costs
Big brands dominate the freezer section. How do you make sure your product is seen and chosen?
Shelf saturation by international players
Products in the freezer often lack emotion or brand connection. Yet it is a category full of experience.
Invisibility to the consumer
Products in the freezer often lack emotion or brand connection. Yet it is a category full of experience.
Difficult access to new channels
Without an introduction or network it is difficult to tap into food service, specialty stores or export.
What we do
✔ Market positioning & strategy
Together we determine your brand story, target group, competitive position and product range. No buzzwords, but choices that make a difference.
✔ Sales and distribution
We connect you with the right retail and hospitality buyers. Including preparation of conversations, margin models and presentation.
✔ Business development
From new export countries to strategic partnerships: we guide you in researching and implementing growth opportunities.
✔ Consultancy
Do you need temporary sparring or advice on one area, such as packaging strategy or brand consistency? We will think along without you having to outsource everything.
Evelien van Laar, owner of Pane Pronto
''DalFoods not only repositioned our brand, but also arranged an entrance to a large national food service party. Without them we would not have been able to take that step.''
Do you want to strategically position your frozen range more strongly?
We believe in taste and strategy. Whether you're just starting out or have been active in food for years: with our experience and network, we make an impact together.
