Challenges in this industry
Margin under pressure due to price game and import
Volume is important, but profitability is even more important. Smart positioning prevents a race to the bottom.
Sustainability becomes the norm
Retailers and hospitality are asking for RSPO, organic or local alternatives. How do you respond to this without losing credibility?
Private label dominates the market
The distinctiveness of your brand is essential if you want to stand out alongside private labels.
Legislation and labeling are complex
Mandatory disclosures, claims and nutritional values require expertise and accuracy.
What we do
We help you to make a real difference with your sauces. Our approach focuses on:
✔ Market positioning & strategy
We help you choose: do you go for functional, premium, local or sustainable? We make sure your story is right and sticks.
✔ Sales and distribution
We put you in touch with relevant buyers – from fresh produce wholesalers to export partners – including preparation of your pitch and margins.
✔ Business development
From product introductions to repositioning or expansion into food service: we guide you step by step.
✔ Consultancy
Brainstorming about claims, price levels or assortment? We think along with you, without complicated processes.
Bart Dekker, Commercial Director Pure Oils
“Our sunflower oil was stuck in the middle segment. DalFoods helped us reposition as a local and transparent brand. Since then, we have been gaining market share in retail and hospitality.”
Ready to strategically reposition your oil or fat product?
We believe in taste and strategy. Whether you're just starting out or have been active in food for years: with our experience and network, we make an impact together.
